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Approaches to Information Architecture and Digital Campaigns

Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints.

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape

Core Principles for Email Marketing in India

Email marketing has become the most abused word in the digital media ecosystem in India. But first, let’s get back to basics.

5 Things Asian Companies Should Do When Targeting the U.S. Market

These tips will show you how to successfully launch your site in the American market.

The Web Analyst Job

An overview of what a web analyst is required to know and do today.

Other Commentary

Study: Websites Managing Average of 14 Third Party Tags

Survey measures tags from ads, analytics, email and social media firms.

Google Launches Knowledge Graph, 'First Step in Next Generation Search'

Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.