CPA Calculator

September 13, 2010

Tools

 

By Paul Knegten of Dapper

A metric that matters to marketers is: “How much do I have to spend to get a sale?” Whether that’s a product or service sold online or offline, a lead generated, a newsletter subscription form completed, or a social application shared, cost per acquisition (CPA) tells you how much spend it takes to get one of these conversions.

This ClickZ/Dapper calculator shows the estimated CPA for a marketing campaign. You will need to plug in the amount you’re paying in CPM (define) or CPC (define),
the click-through rate (CTR), and the conversion rate from your ad traffic (or just estimate by using the conversion rate of your site in general).

This tool is a good way to see the performance of your search campaigns (with CPC pricing) versus your display campaigns (often priced by CPM). Try it!

 

Calculate CPA Using CPM
Calculate CPA Using CPC
CPM: $
cost per 1,000 impressions in dollars
CTR: %

click through rate percentage
Conversion Rate: %

percentage of people who visited an ad that took a desired action; if unknown, substitute with the conversion rate of your site
CPA:
cost per acquisition

 

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