Beyond Clicks and Impressions [Video]

 |  January 5, 2012

SEM

Antony Yiu, North Asia regional director at iProspect outlines three key trends for search marketers from more precise targeting away from clicks and impressions to cost per lead and conversions, to how web analytics will be analysed in conjunction with ad tracking platforms and more.

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    • About the Author

    Antony Yiu
    Heading iProspect North Asia, Antony's search experience includes Google and Internet start-ups in the United States. His experience spans a variety of functions including search engine marketing and optimization, online advertising, email campaign management, and market research in both academic and commercial settings. Antony began his career in the digital world by working with Google in its Mountain View, CA, headquarters, before moving to a number of startups including oDesk and AdBrite. Antony has worked with a number of multinational companies in finance, travel and hospitality, FMCG, telecom, consumer electronics, B2B, and pharmaceutical industries in his past and current positions. Antony is recognised as a leading expert in the field of search and is frequently quoted in the media regarding search engine development in Asia Pacific. He is also a frequent speaker at industry conferences around the region. Connect with Antony on Google+.
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