2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

 |  January 6, 2012

Trends

Pushkar Sane, co-founder and CEO at Convergination Ventures sees three key trends in Asia Pacific this year.

1. Tablets will play an increasingly important role particularly with cloud-based entertainment on the go.
2. Consumers will increasingly opt out of social apps due to spam across different social platforms.
3. Data mining will be in demand as clients continue to be bombarded with data dumb. They will look for companies that will provide data intelligence that is meaningful for their businesses.

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    • About the Author

    Pushkar Sane
    Pushkar Sane is Co-founder and CEO of Convergination Ventures – a firm focused on driving growth plus innovation through convergence and imagination. In order to keep Convergination ahead of the market he spends quality time thinking about future of content and media, impact of digitisation on human life and businesses, shape of technology and most importantly human aspirations and pain points. He expresses his observations and inspirations through his blog, monthly ClickZ column, articles, Linked-In updates and tweets. He frequently speaks at industry conferences on topics related to Marketing, Brand Building, Strategy, Digital, Social, Media and Technology. He has a unique distinction of working in three most dynamic and billion plus markets in the world – China, India and the Internet. Prior to founding Convergination, Pushkar worked in technology, advertising and media for over 14 years focusing on strategy, account management, digital, CRM, data, analytics, technology and media. He gained valuable business understanding by virtue of working with clients from diverse industry sections (IT, electronics, auto, CPG, F&B, travel, and financial services), world-class brands (General Motors, Samsung, Intel, P&G, Cartier, Diageo, Emirates, Hong Kong Tourism, UBS, Tata Motors, Amul), and geographies (Asia Pacific countries). He has been a serial intrapreneur and was instrumental in setting up new practice areas for his employers. Most recently he was the Chief Digital Officer and Global Head of Social Marketing at Starcom MediaVest Group. Previously he worked for Euro RSCG Worldwide in Hong Kong, DRAFTFCB in Hong Kong and India, and Mandar Electronic Systems and Software in India. He holds a Bachelor of Science in Physics, a Post Graduate Diploma in Computer Applications from MS University of Baroda in India, and a Post Graduate Diploma in Advertising and Communications Management from NMIMS Mumbai in India. He also attended Executive Management Program focused on General Management & Leadership at INSEAD Singapore. Pushkar can be contacted via Twitter @pushkarsane, LinkedIn and Google+.
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