Use Social Graph to Create Meaningful Brand Experiences [Video]

 |  January 6, 2012

Social Media

Vincent Teo, digital planning director at BBDO/Proximity based in Singapore, explained that the true value of social media is actually leveraging the information we already have about consumers. That includes understanding their interests and likes, such as where they have been on Foursquare based on their check-ins, connections on LinkedIn, and topics they are interested on Twitter. This information, he said, can be used in a meaningful way to connect with consumers.

Many brands such as Intel, DHL and American Express have already started using Facebook Connect, Twitter, and LinkedIn to pull customer information habits, interests and likes, he added.

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Meet industry experts from Adidas, Coca-Cola, Facebook, Google, SAP, Sina Weibo, Taobao, Tencent, Youku Tudou, Unilever, and more. Find out more at SES Shanghai 2013.


    • About the Author

    Vincent Teo
    Vincent is digital planning director at BBDO/Proximity, an Omnicom company and focuses on digital planning for Visa, P&G and DHL across the region. He has spent the last 10 years in interactive marketing both on the client and agency side developing strategies and campaigns that help create effective and engaging digital experiences. Before joining BBDO/Proximity, Vincent was at Publicis Modem, where he led digital strategy for Citibank APAC, BMW and other key integrated and digital accounts. He has also spent time in Hong Kong managing a boutique digital agency and on the client side building the online business at both Citibank and HSBC in Singapore. An experienced digital marketer with in-depth knowledge on the strategic, technical and creative aspects of digital, Vincent contributes his point of view on emerging marketing and trends as a columnist on Clickz.Asia. Connect with him on Twitter @intersphere or Google+.
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