Exchange-Based Buying and Data Integration – Trend Drivers for 2012 [Video]

 |  January 11, 2012

Media, Trends

Arun Kumar from Mediabrands is confident that, “Recession or no recession, spending will continue to grow” this year.

He also said display will become more competitive than search and marketers will look at data more carefully to ensure data integration from multiple sources.

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    • About the Author

    Arun Kumar
    Arun Kumar is president of the Mediabrands Audience Platform (MAP) G14. He is responsible for supporting and driving the IPG Mediabrands digital practices that include Cadreon, Spring Creek Group, Ansible, and Reprise. Arun's remit will include these following countries: Australia, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Russia, Spain, and the U.K. Previously, Arun served as head of digital for Asia Pacific, overseeing Mediabrands' digital offering. He worked closely with all of Mediabrands' clients to create integrated and value-driven digital strategies across Asia Pacific. Arun's intimate understanding of the digital space has made him the ideal team member to lead Mediabrands' 100 percent digitally-focused culture. Arun brings more than 12 years experience in driving digital development in the region.
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