Alvin Wang Graylin | June 29, 2012
With the proliferation of smartphones throughout Asia, mobile is becoming increasingly important for marketers as both a medium and to interact with consumers.
In May, China passed the impressive milestone of 1 billion mobile subscribers, so it’s critical that marketers know where and how to use mobile in their campaigns to get the best results.
I spoke to LeeYee Hew on this important question. LeeYee has headed digital marketing agencies in South East Asia (SEA) for more than a decade. She recently moved to take over Digitas/Razorfish in China working with numerous brands.
In this video interview, we explore the differences between digital/mobile campaigns in SEA versus China as well as give practical advice on how to effectively integrate mobile elements into the marketing plan.