ClickZ Connect: Using Mobile Effectively to Reach a Billion Subscribers in China [Video]

 |  June 29, 2012

China, Mobile

With the proliferation of smartphones throughout Asia, mobile is becoming increasingly important for marketers as both a medium and to interact with consumers.

In May, China passed the impressive milestone of 1 billion mobile subscribers, so it’s critical that marketers know where and how to use mobile in their campaigns to get the best results.

I spoke to LeeYee Hew on this important question. LeeYee has headed digital marketing agencies in South East Asia (SEA) for more than a decade. She recently moved to take over Digitas/Razorfish in China working with numerous brands.

In this video interview, we explore the differences between digital/mobile campaigns in SEA versus China as well as give practical advice on how to effectively integrate mobile elements into the marketing plan.

Meet industry experts from Adidas, Coca-Cola, Facebook, Google, SAP, Sina Weibo, Taobao, Tencent, Youku Tudou, Unilever, and more. Find out more at SES Shanghai 2013.


    • About the Author

    Alvin Wang Graylin
    Graylin has over 19 years of business management experience with 11 years operating in Greater China. He is CEO of Guanxi.me and co-founded mInfo in early 2005, leading it to its market leadership position in mobile search and mobile advertising in China. mInfo is a strategic partner to all three Chinese mobile carriers for search and advertising, and was the official mobile search provider for the 2008 Olympics. mInfo serves numerous leading brands and agencies on mobile marketing solutions/campaigns throughout China. Graylin speaks at numerous conferences around the world and is regularly asked to write for leading publications on mobile technology and advertising. Prior to mInfo, he was the CEO of two other venture-backed technology startups in the U.S., and held P&L roles at public companies such as Intel, Trend Micro, and WatchGuard technologies. Graylin earned an MS in Computer Science and an MBA from MIT, and a BS in Electrical Engineering from the University of Washington. He is fluent in English, Mandarin, and Cantonese.
    «
    »

    Subscribe to ClickZ Asia Weekly!

    Find out more
    Android Apple Apps Baidu best practices content marketing CRM CTR display advertising DSP E-commerce Facebook Foursquare Games Google Google AdWords Google Analytics Groupon How to iPad iPhone Keywords Landing page Location-based Metrics Microsoft mobile marketing Naver Nike Optimization Pinterest PPC PR QR Codes RTB Sina Weibo smartphones Starbucks Tencent TV Twitter video Weibo Yahoo YouTube
    View moreUpcoming Events
    SES Shanghai
    May 29-30, 2013
    SES Toronto
    June 12-14, 2013
    SES San Francisco
    September 10-14, 2013
    SES Hong Kong
    September 16-18, 2013
    SES Chicago
    November 4-7, 2013

    ClickZ AcademyUpcoming Webinars
    Know your Ambiguous Customer: Effective Multi-Channel Tracking
    June 6, 2013
    Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
    June 20, 2013

    Categories

    Countries

    Archives