Jonas Blanck | August 4, 2012
Email in business will always be a vital component in an Internet business. A lot of relatively successful Internet marketers subscribe to that age-old adage: “The money is on the list.” And it is true, email is still the most effective way you can get an audience’s permission to be marketed to – up-close and personal.
You can not really do that with social media – perhaps you can send in some messages through Twitter and Facebook. But really? Just because they liked your page or followed you on Twitter does not mean that they gave you explicit permission to market to them.
But you can’t stop social media – it’s literally the hottest thing since the World Wide Web. Every hot brand in the world has a Facebook page and a Twitter following.
There is no doubt that when you put these two titans together to work with each other (and not square off), they’ll do very well for business. That’s the idea – to grab the lead via social media and follow-up through both social media and email.
Here’s how it should go:
Facebook Apps and Sign-Up Forms
This is how you get your email subscribers. If you’re new to the Internet business, you should make sure that you get an email marketing service that provides an application that allows you to place a sign-up form on your Facebook page.
You might also want to try having a developer and designer nearby in case you might need to do little tweaks on both aesthetics and function.
Remember, one vital factor in sign-up conversions is how your sign-up form looks and how easy it is to navigate through it.
Give them something FREE
Speaking of which, another good determinant of how well your sign-up form should work would be the freebie you associate with it. Be it a white paper, or an exclusive access to a video portal, you have to make one thing straight: “It has to be something relevant and of value to your target customers.” A win-win negotiation for you and your clients nonetheless.
Because this will ensure that you capture the right audience and that you give them enough reasons for them to give out their email address for the least.
Once the successful negotiation with email address takes place (via these two titans), ensure your email marketing application is up-to-date and easy to maneuver.
Gone are the days of PDF and Outlook format; the new technology requires accessible email marketing messages aided by the said famous social media networks to efficiently convey your piece in an effective and light-read manner.
You can also go the extra mile by providing something that people will actually pay for. Give it out for free and see your opt-in rates sky-rocket.