Adaline Lau | November 30, 2012
In less than two weeks, Australia’s Melbourne Train video to promote safety has gone viral on the Internet, attracting more than 28 million views on YouTube.
In China, despite YouTube being blocked in the country, Chinese netizens have also caught on the viral fever with more than 337,000 posts on Weibo to discuss the online video known in Chinese as 笨笨的死法 or 蠢蠢的死法, according to social media monitoring firm Meltwater.
The infographic (below) measures the social channels based on public posts on Facebook, Twitter, forums, and blogs. Meltwater has omitted YouTube stats due to the limitation of measuring the geography of users.
Created by McCann Australia, “Dumb Ways to Die” attracted eyeballs across continents from the United States to China and Singapore.
Timeline of “Dumb Ways to Die”:
Within 24 hours of launch: Song reached Top 10 chart of iTunes.
48 hours later: Ranked number six on the singer/songwriter category on global iTunes chart.
Within a week: Generated 15 million views.
In less than two weeks: 28.5 million YouTube views, 35,052 comments, 267,000 likes and close to 7,000 dislikes, watched by 13-17-year-old females and 25-34, 45-54-year-old males.