SoLoMo in Asia and 2013 Mobile Predictions [Video]

Adaline Lau | December 21, 2012

As more social activities take place on the mobile phone, retailers are applying SoLoMo to drive customer engagement.

Using examples from leading brands, Napoleon Biggs, chief strategy officer at Gravitas and Craig Law-Smith, strategy and biz development director from Amobee Asia Pacific, explain what SoLoMo is, why it is important for marketers, and the exciting developments it would bring in the near future.

Tune in to the video interview as they deep dive into mobile trends for 2013.

Tags: Amobee, SES, solomo

Meet industry experts from Adidas, Coca-Cola, Facebook, Google, SAP, Sina Weibo, Taobao, Tencent, Youku Tudou, Unilever, and more. Find out more at SES Shanghai 2013.

About the Author

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Add Adaline to your circle on Google+.