“2013 will be the year that search marketing will feel the heat from real-time bidding (RTB) and demand-side platform (DSP),” says Prabhvir Sahmey, head of search and mobile from Mindshare Singapore.
In the video, he shares three key factors that will impact search marketing this year.
Prabhvir Sahmey (Prabh) is the search director at Mindshare Singapore, which is one of Asia's largest media planning and buying agencies. With 10 years of experience in digital marketing, Prabh has spent close to six+ years in paid search across various clients and industry verticals.
Prabh has played a critical role in integrating search as key to every media and marketing plan as well as taking search out of the silo. Integrating attribution model and helping clients understand web analytics are some of the other initiatives that Prabh drives at Mindshare.
Prabhvir Sahmey | January 7, 2013