Andy Radovic is the head of digital for GroupM Japan and managing director of Outrider, GroupM's search marketing unit, the largest buyer of search in APAC. He overseas GroupM's digital activities in Japan focusing on search, display, social, content, and analytics. In his Outrider role, he leads a group of 15 search marketers in Japan and Korea who work to drive search excellence forward for both domestic Japanese and Korean clients and well-known overseas brands.
Prior to GroupM, Andy was VP of international at independent digital agency, Sozon, based in Tokyo. There, he led a team of digital marketers, helping to bridge the gap for companies entering Japan or greater Asia via digital media channels. Andy has over 11 year's experience in digital, five in Asia, and six in the U.S. where he worked for digital agencies both in Boston and Florida.
Andy received a BFA in Advertising Communications & Design from the University of North Florida and an MBA in Global Marketing Communications from Emerson College. He is a frequent contributor to iMedia Asia, Revenue Today, ACCJ, and Campaign among others, where he provides commentary on digital trends happening in Japan and throughout Asia.