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Darren Yan

Assistant Vice President, Consumer Banking Group at DBS Bank

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With more than 10 years experience in the Internet, mobile, and more recently, digital media/advertising in companies such as Singapore Press Holdings, SingTel, Cisco Systems, and Dell, Darren Yan can be described simply as a business and product development professional in all things digital. At DBS Bank, he was tasked to grow the awareness and use of mobile banking services in Asia. Darren has successfully developed and launched pioneering mobile Internet initiatives such as subscription-based mobile news services, location-based advertising, and behavioural targeting using database analytics. Darren’s experience and accomplishments in mobile marketing are recognised and validated by his peers on LinkedIn as one of the many selected sales and marketing experts in Singapore.