Peilin is the senior manager of strategic solutions in Starcom Singapore, where she is charged with driving the agency's communications and planning product. as well as managing new business development. As one of the youngest senior managers in the marketing and communications industry, Peilin previously worked in a variety of media and creative agencies in Australia, Taiwan, Malaysia and Singapore including Saatchi & Saatchi, Up Brand Buzz and Mindshare. Her experience and client portfolio includes major advertisers such as Proctor & Gamble ASEAN, Tiger Beer, DBS Bank, Nissan, and Zuji.com.
Some of her wins include the Global Facebook Innovation Award 2011, Silver at the Young Spikes Media Award 2010 and Gold at Effie Awards Singapore 2009.
On weekends, Peilin can be found telling stories at her neighborhood children's library or photographing fashionistas for her shoe style blog.