The Rise and Rise of Social Games in Asia Pacific
Because social gaming is a dynamic sector, it’s ideal for marketers and advertisers. Here’s why.
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Archive | September, 2010
Web Everywhere: What It Means for Brands
Steve Sammartino | September 30, 2010
Next year, all TVs sold will be Web-enabled – 5 million channels.
How to Use Social Media: 5 Lessons From the PR World
Eric Phu | September 29, 2010
Hint: Don’t focus completely on the ‘media’ part and don’t willfully ignore the ‘social’ part.
Live From Hong Kong! – Is Your SEO Content Ready to Go Global?
September 29, 2010
When localising content for an international audience, be sure to consider your customer’s language, the use of jargon, and correct spelling.
Privacy and E-mail Best Practices
Stephen Hay | September 28, 2010
Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something.
How to Increase ROAS by Analysing Path to Conversion Data
Anna Chan | September 27, 2010
Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it’s becoming a trend in Asia Pacific as well.
SCVNGR Hits Deep Notes on Facebook Places
September 24, 2010
While targeting local businesses, the geo-social brand has integrated into Facebook’s platform in a deeper fashion than Foursquare, Gowalla, or any other location-based company.
How to Create Value From an Online Traffic Surge
Ross Settles | September 24, 2010
A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens?
The Difference Between an iPhone and iPad App
Darren Yan | September 21, 2010
As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers.
Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping
September 21, 2010
Bant Breen will lead expansion in Asia, Europe, and Latin America, as well as into the social shopping arena.
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Robbie Hills | September 30, 2010
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