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If you’re worried about diving head first into social media, start with a Facebook page or blog without too much controversy.
Eric Phu | October 27, 2010
Six ways to get the most out of the clients versus agency relationship.
Stephen Hay | October 26, 2010
Seven ways to ensure your marketing messages are a priority in Gmail – and don’t end up with ‘Everything Else’.
Mohammed Sirajuddeen | October 26, 2010
Analytics can be used effectively to cut through the data ‘noise’ and pinpoint what really drives your customers’ behaviour.
Anna Chan | October 24, 2010
Simply replicating your search strategies from the U.S. or Europe will not work in Asia.
Darren Yan | October 22, 2010
While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience.
Brandon Cheung | October 21, 2010
We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal networks.
Hari Shankar | October 20, 2010
The case for brand bidding and applying a generic brand search strategy using the airlines sector as an example.
Francis Kwok | October 19, 2010
Although China has a relaxed spamming policy, you should consider an opt-in e-mail acquisition strategy to ensure better and more effective returns.
October 18, 2010
Benefits and drawbacks of targeting by language vs. targeting by country.
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Michael Zung | October 28, 2010
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