Archive | November, 2010

3 Tips to Achieve High Inbox Rate in China

 |  November 30, 2010

17 Comments

3 Tips to Achieve High Inbox Rate in China

Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages.

Search as a Business Intelligence Tool

 |  November 29, 2010

372 Comments

Search as a Business Intelligence Tool

With Christmas approaching, these are the ways you can use search as a business intelligence tool to allocate budgets for your promotional campaigns.

View From the Consumer

 |  November 26, 2010

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View From the Consumer

Put yourself in the shoes of a consumer before you plan your next marketing campaign. Consider these five points.

Old School Influence in the Digital Age

 |  November 25, 2010

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Old School Influence in the Digital Age

Consumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more intimate circles of influence down the long tail.

Back to the Future: The Untapped Potential of 2.5G

 |  November 24, 2010

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Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted.

India: Search Habits of a Growing Nation

November 23, 2010

77 Comments

India: Search Habits of a Growing Nation

A look at how consumers in India are accessing the Internet and the most popular search categories.

Using Word Clouds to Size Up Digital Marketing Trends

 |  November 23, 2010

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Using Word Clouds to Size Up Digital Marketing Trends

Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia.

Study: Mobile Search Goes Mainstream in Asia

 |  November 23, 2010

411 Comments

Study: Mobile Search Goes Mainstream in Asia

Search marketing firm’s survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines, by country.

Harnessing the E-mail Marketing Power of the iPad

 |  November 22, 2010

85 Comments

Harnessing the E-mail Marketing Power of the iPad

Tablet computers such as the iPad are fast becoming the accessory of choice. Here’s what you need to consider for e-mail marketing on these devices.

How Businesses Should Respond to the Converging Social Mobile Network

 |  November 19, 2010

22 Comments

How Businesses Should Respond to the Converging Social Mobile Network

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels.

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