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With Facebook Places rolling out in Japan, U.S., and U.K., it’s time to explore location-based advertising opportunities in Asia.
Pushkar Sane | December 30, 2010
In today’s hyper-connected world, is spending millions of dollars on repeat exposure still effective?
Pushkar Sane | December 29, 2010
Marketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here’s why.
Antony Yiu | December 29, 2010
Before you select a keyword to put in the search box on your offline ad, consider these best practices.
Joe Nguyen | December 28, 2010
Marketers that still consider social networking a niche market – it’s time to wake up and face the data.
Patrick Tam | December 28, 2010
Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand.
Matt Harty | December 23, 2010
Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never click on banners?
Francis Kwok | December 22, 2010
Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start.
Joe Nguyen | December 21, 2010
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
Rudi Leung | December 21, 2010
Here are seven ways how not to do your social media campaign.
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Brandon Cheung | December 30, 2010
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