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Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore.
Rudi Leung | February 16, 2011
Before you start producing a viral video, here are five points to consider.
Patrick Tam | February 15, 2011
The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes.
Vincent Teo | February 15, 2011
Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand.
Motoko Hunt | February 14, 2011
How Groupon Japan’s sales dipped since the Osechi incident and what it could have done to manage its search results.
James Wu | February 11, 2011
Microblogging, product placement, and location-based services are going to be some of the big trends for this year.
Brandon Cheung | February 10, 2011
Consumers today have control over how your brand message is passed on. As marketers, here’s how to create behavioural change to measure campaign effectiveness.
Argha Sen | February 9, 2011
Engaging Toys “R” Us customers using QR codes during Christmas.
Darren Fifield | February 8, 2011
If you’re looking toward China for additional sales growth, here’s what you need to do to send e-mail into the country.
Vijay Sankaran | February 8, 2011
Agencies and marketers in India could tackle digital challenges outlined in these three ways.
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Adaline Lau | February 16, 2011
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