Archive | March, 2011

The Effect of ‘Media Variation’

 |  March 31, 2011

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The Effect of ‘Media Variation’

The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy.

Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

 |  March 31, 2011

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Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

This cheat sheet will steer you to more effective planning and improved results to drive ad spend.

Indonesia: A Hotbed of Innovative Online Publishing Start-ups

 |  March 30, 2011

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Indonesia: A Hotbed of Innovative Online Publishing Start-ups

Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia’s largest Internet market.

How to Be a Real Good E-mail Sender in China

 |  March 29, 2011

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How to Be a Real Good E-mail Sender in China

China’s e-mail practices and policies are constantly evolving; here are three you shouldn’t ignore.

Internet: The Silver Bullet for Businesses?

 |  March 29, 2011

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Internet: The Silver Bullet for Businesses?

Many organisations are still making marketing decisions based on ‘gut feeling’, but here’s how you could leverage the Internet to drive profits for your company.

To Localise or Not to Localise, That Shouldn’t Be the Question

 |  March 28, 2011

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To Localise or Not to Localise, That Shouldn’t Be the Question

It’s critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started.

If Yahoo Exits Japan, How Will it Impact Search Marketers?

 |  March 25, 2011

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If Yahoo Exits Japan, How Will it Impact Search Marketers?

Assessing whether business will go on as usual for marketers and users.

Get Ready for Mobile In-App Ads

 |  March 25, 2011

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Get Ready for Mobile In-App Ads

Most smartphone users don’t pay for apps in China. If you’re planning to do in-app advertising, consider these factors.

The Most Effective Element in Social Media – Passion!

 |  March 24, 2011

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The Most Effective Element in Social Media – Passion!

Here are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand.

WPP to Buy Vietnam Digital Agency

March 23, 2011

365 Comments

WPP to Buy Vietnam Digital Agency

Ho Chi Minh City shop employs 25.

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