Archive | May, 2011

Database Optimisation and Campaign Management Tactics in China

 |  May 31, 2011

587 Comments

Database Optimisation and Campaign Management Tactics in China

A guide to optimising and managing your email campaigns to grow a relevant database in China.

Toyota Social Net Gives Voice to Customers and Cars

May 30, 2011

639 Comments

Toyota Social Net Gives Voice to Customers and Cars

Service will connect owners with live car data, among other features.

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

 |  May 30, 2011

310 Comments

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

With an increasing shift to smartphones, consider these four tips to optimise your mobile site.

OMG! YO! WOW! WOAH! WTF! – War on SPAM

 |  May 27, 2011

417 Comments

OMG! YO! WOW! WOAH! WTF! – War on SPAM

Social platforms will become unsocial if they don’t start clamping down on spam.

The 2nd Wave of Location-Based Services

May 26, 2011

1,661 Comments

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies.

Amplified Soul

 |  May 26, 2011

542 Comments

Amplified Soul

Social media will soon become a brand’s most important digital touch point to the next generation of customers and here’s what you should do about it.

6 Steps in Developing a Social Media Strategy

May 25, 2011

22 Comments

6 Steps in Developing a Social Media Strategy

Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here.

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

 |  May 25, 2011

527 Comments

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider.

AKQA Shanghai: Tapping Social, Cultural Traditions

May 24, 2011

34 Comments

AKQA Shanghai: Tapping Social, Cultural Traditions

First in a three-part series about digital marketing agencies in Shanghai.

Brand Loyalty With Chinese Characteristics

 |  May 24, 2011

56 Comments

Brand Loyalty With Chinese Characteristics

Are the world’s leading luxury brands merely selling to the ‘new rich’ at the expense of their more sophisticated, truly loyal long-term customers?

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