Archive | June, 2011

Rocking the Charts: Creating a New Business Model Through Social Media

 |  June 30, 2011

1,677 Comments

Rocking the Charts: Creating a New Business Model Through Social Media

A Norwegian rock band uses social to change its business and what lessons marketers can learn from them.

The Living Dead in Your Database…

 |  June 29, 2011

1,339 Comments

The Living Dead in Your Database…

Consumers care far less about their relationship with the brand than the brands actually think they do – my experience on how a hotel chain’s CRM can go wrong.

Google to Launch AdX in Japan

 |  June 29, 2011

59 Comments

Google to Launch AdX in Japan

Google has been poaching local media agency pros to join AdX team.

3 Winning Quality Link Building Strategies That Cost You Nothing

 |  June 28, 2011

600 Comments

3 Winning Quality Link Building Strategies That Cost You Nothing

Take control of your SEO and review your linking strategies by following these tips.

Forget Media Planning, Embrace Content Planning

 |  June 28, 2011

999 Comments

Forget Media Planning, Embrace Content Planning

Content can be created, bought, and borrowed; here’s how.

Tips for Running an Effective SEM Campaign

 |  June 27, 2011

795 Comments

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here’s why.

Trigger Happy

 |  June 24, 2011

362 Comments

Trigger Happy

Top 10 tips to a successful email marketing campaign.

Gamification for Sustainable Engagement

 |  June 23, 2011

555 Comments

Gamification for Sustainable Engagement

Consider these two points to understand what drives people to play games and how to apply it in marketing.

7 Steps to Start Weibo-ing for Marketers

 |  June 22, 2011

300 Comments

7 Steps to Start Weibo-ing for Marketers

A comprehensive guide to microblogging your way to success in China.

SEM Tools for Brand Marketers Targeting China

 |  June 22, 2011

644 Comments

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China.

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