Archive | July, 2011

How Mobile Can Help Promote Channel Sales

 |  July 29, 2011

1,674 Comments

How Mobile Can Help Promote Channel Sales

Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here’s how.

5 Tactics to Live Weibo (Tweet) an Event

 |  July 28, 2011

536 Comments

5 Tactics to Live Weibo (Tweet) an Event

Sharing what I learned from microblogging at Swarovski’s fashion event in Beijing.

Why Content Curation Should Be at the Heart of Every Social Experience

 |  July 27, 2011

1,621 Comments

Why Content Curation Should Be at the Heart of Every Social Experience

Consider these two ways that content curation can facilitate brands to engage with consumers.

Baidu Revenues Increase 78% in Q2

July 27, 2011

290 Comments

Baidu Revenues Increase 78% in Q2

Search leader sees dramatic ad growth.

Is Asia Ready for the Coming Data Revolution?

 |  July 26, 2011

239 Comments

Is Asia Ready for the Coming Data Revolution?

Data is reshaping online marketing; here’s how.

What Makes a Good SEO Hire?

 |  July 25, 2011

692 Comments

What Makes a Good SEO Hire?

A good SEO talent should be equipped with skills in these four areas.

Sometimes It Is the Small Intangible Things That Count in Loyalty

 |  July 25, 2011

720 Comments

Sometimes It Is the Small Intangible Things That Count in Loyalty

For your most loyal customers it’s not about discounts or special offers but the recognition that comes with loyalty. Here’s an example.

McDonald’s Uses Facebook Places to Build Buzz For Singapore’s National Day

 |  July 22, 2011

888 Comments

McDonald’s Uses Facebook Places to Build Buzz For Singapore’s National Day

Location-based campaign aims for 46,000 check-ins to unlock a ‘surprise’ deal.

Timeless Tips for Smart Social Media Marketing

 |  July 22, 2011

384 Comments

Timeless Tips for Smart Social Media Marketing

Five ways how David Ogilvy’s wisdom can be applied to social marketing today.

Schools of Influence: Which One Is Right For You?

 |  July 21, 2011

1,219 Comments

Schools of Influence: Which One Is Right For You?

Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first.

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