Archive | August, 2011

5 Instagram Tactics For Brands

 |  August 31, 2011

2,082 Comments

5 Instagram Tactics For Brands

Starbucks is using Instagram to engage with fans. Here’s how your brand can do the same.

CPM vs. CPA! The Debate Will Never Die

 |  August 30, 2011

686 Comments

CPM vs. CPA! The Debate Will Never Die

Consider these factors when buying online media for branding or conversion.

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

 |  August 29, 2011

493 Comments

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

Consider these tested approaches to help you gain more visibility in Korea.

Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook

 |  August 26, 2011

622 Comments

Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook

A look at two case studies of social gaming campaigns.

Lessons From Borders: Evolve or Perish

 |  August 26, 2011

79 Comments

Lessons From Borders: Evolve or Perish

Consider these three takeaways from the demise of Borders and the future of book-retailing.

China Online Travel Sector Presents Opportunities for Airlines and Hotels

 |  August 25, 2011

449 Comments

China Online Travel Sector Presents Opportunities for Airlines and Hotels

With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales?

How to Wage Successful Performance-Based Pricing Pilots

 |  August 24, 2011

1,604 Comments

How to Wage Successful Performance-Based Pricing Pilots

Advertisers are expecting more accountability from publishers. Here’s an example of how a pricing pilot would work in Asia.

Five Things to Ban for Better Creative Work

 |  August 23, 2011

570 Comments

Five Things to Ban for Better Creative Work

Read this if you’re asking for a viral video in your brief.

Media Planning: 1+1=?

 |  August 22, 2011

1,307 Comments

Media Planning: 1+1=?

How do you establish a metric representative across TV and online? Consider these three factors.

Marketers From Japan Differ Over Facebook’s Potential

 |  August 22, 2011

1,240 Comments

Marketers From Japan Differ Over Facebook’s Potential

At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree.

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