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My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics.
Adaline Lau | September 29, 2011
Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service.
Eddie Choi | September 29, 2011
Key takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK.
Christian Arno | September 28, 2011
China presents unique challenges but here’s how to identify and take advantage of organic search opportunities for e-commerce companies.
RP Singh | September 27, 2011
Consider these elements in digital planning to reach an increasingly fragmented media landscape.
Darren Yan | September 26, 2011
Are cross-media strategies such as featuring QR code or apps in print media effective?
Francis Kwok | September 23, 2011
Tips to improve open rates for your newsletters and promotional campaigns.
Brandon Cheung | September 22, 2011
Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives.
Adaline Lau | September 22, 2011
Dell shared its success in social media commercialization and marketing on the first day of SES HK 2011.
Joni Ngai | September 22, 2011
Consider these approaches to audience engagement and optimising business value using analytics.
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Michael Xu | September 30, 2011
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