|
|
|
Facebook’s latest ‘people talking about’ metric offers a more accurate assessment to engagement and success than the number of fans your brand has. Here’s how to get started on what benchmark to use.
Adaline Lau | October 20, 2011
With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China’s lower tier cities and its implication for media planning.
Pushkar Sane | October 19, 2011
Is the method of brands offering incentives to spike ‘likes’ and fans on social platforms sustainable? Using Surf Excel as an example, I’ll show why it might not be the case.
Adaline Lau | October 18, 2011
Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too.
Kate Clough | October 17, 2011
Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here’s why.
Andrew Knott | October 17, 2011
Brands do not need to be always on in every moment of a consumer’s day. But here’s how to win their hearts via mobile.
Andy Radovic | October 14, 2011
Rakuten, CyberAgent, and Dena made aggressive moves to grow outbound in recent months. What does this mean for Japan?
Adaline Lau | October 13, 2011
The media company has success aligning brands with online games.
Motoko Hunt | October 13, 2011
Here’s how you can use the same analytics tools for measuring web performance to measure social, print, and email.
Adaline Lau | October 13, 2011
Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB’s Singapore chapter names executive director.
Upcoming Webinars|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
Unit 1401-03, 14th Floor, Devon House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
Copyright and Licensing | Privacy Policy
Adrian Lee | October 20, 2011
1,398 Comments