Search Engine Optimization Is Dead, Long Live Web Presence Optimization
Content creation is becoming critical for brands. Here’s why.
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Archive | November, 2011
Data Paralysis – Are You Searching for a Cure?
Dominic Powers | November 29, 2011
Do you have the right people and partners, with the right skills doing the right job?
SES Singapore 2011 Coverage #SESSG
Adaline Lau | November 28, 2011
Digital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising.
The Revolution Will (Likely) Not Be Televised
Jeff Lippold | November 28, 2011
Why Japanese TV stations and the Internet can’t get along.
How Attribution Models in Web Analytics Can Help Marketers
Michael Xu | November 25, 2011
“Attribution model” is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That’s exactly what we are dying to know from our web analytics practice, isn’t it?
11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
November 24, 2011
While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving.
Citibank India: A Bank Goes Digital
Anna Maria Virzi | November 23, 2011
Financial services company enlists fans and followers to evolve business.
Tourism Queensland on the Art of Content Marketing
Adaline Lau | November 23, 2011
Digital marketer from Australian tourism organization explains how to bring content to life on digital channels.
Nokia Showcases Social Saavy in Indonesia
Anna Maria Virzi | November 23, 2011
Campaign for mobile phone in Indonesia featured special social tool for consumers.
The Problem with Gamification
Adrian Lee | November 23, 2011
Before you develop a social loyalty program, ask these questions.
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