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You can proactively place limits on your campaign to reduce the risk of click fraud. Here’s how.
Karen Ho | December 29, 2011
Consider these five factors when planning and buying online ads in China.
Arun Kumar | December 28, 2011
Optimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three challenges that need to be addressed first.
Stephen Hay | December 23, 2011
The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012.
Mikaal Abdulla | December 22, 2011
Campaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born. Here’s how.
Andy Chang | December 21, 2011
Instead of money, people will be paying with their social influence. Here’s why.
Chris Wieners | December 20, 2011
When designing your website for another culture, there are several things that need to be taken into consideration. Consider these five key aspects of usability for China.
Mandeep Grover | December 19, 2011
Writing a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions.
Francis Kwok | December 16, 2011
Consider these factors to develop email campaigns for e-commerce and group purchase.
Gordon Choi | December 15, 2011
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here’s why.
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December 30, 2011
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