Archive | January, 2012

The Next Digital Executive, From the Dorm to the Board

 |  January 31, 2012

82 Comments

The Next Digital Executive, From the Dorm to the Board

Growth will only happen if we have the right people to drive it. There are four key areas the new breed of digital leaders inherently have that will make them stand out.

How to Get More Value From Your On-Site Search Data

 |  January 30, 2012

412 Comments

How to Get More Value From Your On-Site Search Data

Plus, tips to enhance on-site search experiences for visitors.

Baidu and Google Celebrate Chinese New Year

 |  January 27, 2012

1,417 Comments

Baidu and Google Celebrate Chinese New Year

Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more.

Enter the Dragon – the Marketing Exodus From the U.K. and U.S.?

January 27, 2012

26 Comments

Enter the Dragon – the Marketing Exodus From the U.K. and U.S.?

Prediction: Digital marketing talent from the U.K. and United States will increasingly head to Asia.

The Secrets of Facebook Japan Brand Fandemonium

 |  January 26, 2012

1,682 Comments

The Secrets of Facebook Japan Brand Fandemonium

With no established “playbook” for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed seem to work successfully in expanding reach and engagement.

Demand-Side Platforms – Is India ready?

 |  January 26, 2012

374 Comments

Demand-Side Platforms – Is India ready?

It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India’s digital media scene sooner than later.

Social Media Basics

 |  January 20, 2012

340 Comments

Social Media Basics

Barrier entry to social media may be low but not everyone is doing it smartly. Here’s a practical guide to getting started.

The Real Rising Superpower – and It’s Not China.

 |  January 20, 2012

814 Comments

The Real Rising Superpower – and It’s Not China.

There is actually a much more powerful force rising; we all witnessed that on Wednesday, January 18.

Amex’s Digital Wallet Goes to China

January 20, 2012

1,629 Comments

Amex’s Digital Wallet Goes to China

The move builds on credit giant’s plays with mobile apps like Foursquare, Seamless, and Scvngr.

How to Manage Social Media Campaigns in Asia

 |  January 19, 2012

468 Comments

How to Manage Social Media Campaigns in Asia

A good reason to run a social media campaign in the region: users’ engagement.

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