Do Billionaires Need Social Media?
Six ways that larger-than-life business people can start using social media.
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Archive | February, 2012
Why Google Is Not Popular in Korea
Mark Kum | February 29, 2012
And how it is different from Korea’s top search engine Naver.
Three Keys to Avoiding a Social Media Disaster
Daniel Lee | February 28, 2012
Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily.
Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Andy Radovic | February 27, 2012
A roundup of digital news and stats in Japan.
Reviving the Dying Art of Influence
Eric Phu | February 24, 2012
Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here’s how.
Forget Twitter Fans, China’s Tencent Wants U.S. Brands to Sign Up
February 24, 2012
Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers.
Pinterest Sees Significant Growth Across Asia Pacific
Adaline Lau | February 23, 2012
In China, rival service Renren Guangjie is considered to be more e-commerce friendly for brands, offering a marketplace with Chanel, Clinique, and others.
Attributing Social Media to Sales Revenue
Darren Yan | February 23, 2012
Measurement standards for online advertising don’t always apply in social media. Consider this approach.
How to Get to Grips With Baidu SEO
Christian Arno | February 22, 2012
A Google-centric campaign doesn’t necessarily translate well on Baidu. Consider these factors instead.
In India, Social Media Is Not Always Social Enough
RP Singh | February 22, 2012
Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon.
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