Archive | May, 2012

Deep Dive Into Naver’s Paid Search Platform

 |  May 31, 2012

351 Comments

Deep Dive Into Naver’s Paid Search Platform

I’ll show you how paid search works in Naver by comparing it with Google AdWords.

Google vs. Local Competitors in Asian Markets

 |  May 30, 2012

998 Comments

If you want to make inroads for your search campaigns in Asia, it’s important to know which local competitors are worth your time and effort. Here’s an overview.

Creating Brand Advocacy Through Surprise and Delight Moments

 |  May 29, 2012

1,148 Comments

Creating Brand Advocacy Through Surprise and Delight Moments

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here’s how.

How to Set Up a Mobile Search Campaign in Asia

 |  May 28, 2012

774 Comments

How to Set Up a Mobile Search Campaign in Asia

A best practice guideline to setting up your mobile search campaign.

The New Age of Data Marketing

 |  May 25, 2012

378 Comments

It is important for us to ask: just because we can target people, should we?

Dissecting the Social Media ‘Like’

 |  May 24, 2012

142 Comments

Dissecting the Social Media ‘Like’

Why do people like things to begin with? Consider this framework for your marketing strategy.

Mobile Marketing in Emerging Markets – What You Need to Know

 |  May 23, 2012

892 Comments

Mobile Marketing in Emerging Markets – What You Need to Know

Five things every marketer should know about mobile in emerging markets.

Negotiating the Best Deal for Online Ad Inventory

 |  May 22, 2012

1,348 Comments

Negotiating the Best Deal for Online Ad Inventory

How should advertisers react to this new entrant in an already crowded display advertising space?

Review: SES Shanghai 2012

 |  May 22, 2012

1,543 Comments

Review: SES Shanghai 2012

My afterthought of the event held in China last month.

6 Tips for Driving E-Commerce Success in Japan

 |  May 21, 2012

629 Comments

6 Tips for Driving E-Commerce Success in Japan

E-commerce is big business in Japan and there’s huge opportunity to actively engage via mobile-friendly platforms.

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