A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Ad exchange is nothing new but it’s not well known to everyone in China. Here’s why.
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Archive | July, 2012
The Age Of Transmedia: How Brands Can Tell Better Stories
Vincent Teo | July 30, 2012
Our industry is full of buzzwords and transmedia is one that has become harder to ignore.
Monetizing Video Content
Chris Wieners | July 27, 2012
Six tips to drive direct sales and ROI for your video campaigns.
6 Ways to Perfect Your Content Strategy
RP Singh | July 26, 2012
With increasing social presence, it’s become even more critical for brands to have a content strategy in place. Consider these factors.
Aegis Bolsters Digital Media and Search in China via Local Ventures
Adaline Lau | July 26, 2012
Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China.
The Mobile Web Comes of Age
Nic Tinworth | July 25, 2012
Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties.
Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu
Andy Radovic | July 24, 2012
A roundup of the top digital happenings in Japan.
A Client’s View of Mobile Advertising
Darren Yan | July 23, 2012
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
Collaborate to Grow: Leveraging Social Space Connections to Build Brands
MP Singh | July 20, 2012
Now that brands are forced to go social, they should find a way to collaborate with customers. Here’s how.
Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Adaline Lau | July 19, 2012
Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook’s social graph.
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