Archive | August, 2012

What Is a Good Click-Through Rate for PPC?

August 31, 2012

342 Comments

Why do people care so much about click-through rates?

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

 |  August 30, 2012

70 Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

Expect to see a proliferation of niche social networks over the next 12 months.

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2

 |  August 30, 2012

64 Comments

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2

Six actionable tips on how to succeed in digital.

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

 |  August 29, 2012

51 Comments

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

Let me elaborate on the Cannon Ball strategy through some experiences.

Is HTML5 the End of Native Mobile Apps?

August 28, 2012

351 Comments

Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements with consistency across devices.

Advanced Analytics in Paid Search Marketing

 |  August 27, 2012

44 Comments

Advanced Analytics in Paid Search Marketing

Consider this approach to improve ROI for your paid search campaigns.

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

 |  August 24, 2012

9 Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent.

ClickZ Connect: How to Create Mobile-Branded Apps for China – Interview With 91.com CEO [Video]

 |  August 24, 2012

72 Comments

ClickZ Connect: How to Create Mobile-Branded Apps for China – Interview With 91.com CEO [Video]

Learn the do’s and don’ts of creating and leveraging branded apps.

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

 |  August 23, 2012

0 Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats.

Working With IT: Do’s and Don’ts for Digital Marketers

 |  August 23, 2012

508 Comments

Working With IT: Do’s and Don’ts for Digital Marketers

As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side.

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