You have a variety of ways to improve your first impression for your business in the search and social environment.
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account.
Here’s why it’s time to improve the consumer experience online.
The NGO focused on a digital-first campaign leveraging social this year.
May 3, 2013
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy.
The golden rule for social marketing and social games is the same.
Its chief marketing officer has led the social media strategy and launched a Facebook page in February.
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time marketing and decision support.
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption.
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content.