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Improving Your Digital First Impression

You have a variety of ways to improve your first impression for your business in the search and social environment.

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account.

Digital Marketing and the Consumer Experience

Here’s why it’s time to improve the consumer experience online.

WWF Exec: Using Social Media to Drive Earth Hour 2013

The NGO focused on a digital-first campaign leveraging social this year.

CMOs Should Focus on Keyword-Driven Marketing

David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy.

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

The golden rule for social marketing and social games is the same.

Standard Life Hong Kong Makes Foray Into Facebook Marketing

Its chief marketing officer has led the social media strategy and launched a Facebook page in February.

Data Superheroes, Code Artists, and Visualizers

With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time marketing and decision support.

Digital Does Not Equal Social

If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption.

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content.