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New Facebook, Twitter Ad Targeting Options Offer Opportunities and Challenges

On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers?

5 Reasons SEM Agencies Should Do Social and SEO

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Check out more tips and trends from Day 2 of SES Hong Kong.

Three Steps to Email and Social Integration

Here’s an integrated email and social strategy based on how we approach it for our clients.

SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement

Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery.

5 Steps to Shift from Silo to Integrated Search Marketing

Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort.

What’s Next for Social Media Marketing in China: Weibo or WeChat?

Tencent’s up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape.

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China’s nascent mobile Internet market.

Avinash Kaushik: Only Great Metrics

Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.

How to Conduct a Successful PPC Campaign for Asia

A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia.