September 14, 2012
On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers?
September 13, 2012
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
Check out more tips and trends from Day 2 of SES Hong Kong.
Here’s an integrated email and social strategy based on how we approach it for our clients.
Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery.
Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort.
Tencent’s up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape.
Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China’s nascent mobile Internet market.
September 7, 2012
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.
A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia.