A roundup of the top digital happenings in Japan.
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
Now that brands are forced to go social, they should find a way to collaborate with customers. Here’s how.
Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook’s social graph.
Is the Hipster Vintage Website effective? To guide this discussion, I’ve come up with a list.
Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality.
A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing?
Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan.
Which analytic tools are you using for your website?
Should brands be investing in it? A look at the statistics.