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Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

A roundup of the top digital happenings in Japan.

A Client’s View of Mobile Advertising

Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Now that brands are forced to go social, they should find a way to collaborate with customers. Here’s how.

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook’s social graph.

The Hipster Vintage Website Movement

Is the Hipster Vintage Website effective? To guide this discussion, I’ve come up with a list.

Japan’s Platform Conundrum

Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality.

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing?

Is Facebook Really Winning in Japan?

Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan.

Web Analytics: JavaScript vs. Web Log

Which analytic tools are you using for your website?

Pinterest: Not the Next Big Thing for Brands?

Should brands be investing in it? A look at the statistics.