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Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track

David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings.

It’s About Time to Go Mobile

Setting up a mobile campaign on Google? Consider these best practices.

How to Manage Twitter for Asian Markets

Microblogging is fast becoming an essential part of marketing strategies, even in Asia. Follow these tips to localize for each markets.

Winning the Last Inch

The future of mobile advertising is not looking like advertising. Here’s why.

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist

Visual Jazz Isobar’s interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow.

Applying the Principles of Economics in Paid Search

Four examples of how the principles of economics can be applied to paid search.

Hiring a Digital Unicorn

Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media. Consider this example.

The State of Mobile Display Advertising – Why This Year Is Different

Here are five factors why mobile advertising will take off in the next year.

The Dawn of the Datasexual

How brands can leverage big data and better market to the connected generation.

Hulu in Japan: Adds HBO and Expands Device Footprint

Hulu inks content partnership with HBO in Japan.