David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings.
Setting up a mobile campaign on Google? Consider these best practices.
Microblogging is fast becoming an essential part of marketing strategies, even in Asia. Follow these tips to localize for each markets.
The future of mobile advertising is not looking like advertising. Here’s why.
Visual Jazz Isobar’s interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow.
Four examples of how the principles of economics can be applied to paid search.
Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media. Consider this example.
Here are five factors why mobile advertising will take off in the next year.
How brands can leverage big data and better market to the connected generation.
Hulu inks content partnership with HBO in Japan.