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Getting to Grips With Attribution and Channel ROI

Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce.

9 Steps to Building a Content Marketing Strategy

Content is vital to the success of any social media effort – what you actually talk about matters.

Techno + Health: The Future Is Here

How fitness apps and are helping me to lead a healthier life.

How to Stand Out From the E-commerce Crowd in China

In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers.

Waiting for That Year of Mobile – An Indian Perspective

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns.

Back to Basics in Email Marketing

The key to this year’s email marketing challenge.

How to Manage Online Reputation Across Asia

Becoming a trusted brand in Asia is challenging, but not impossible. Here is where you can begin.

The Inconvenient Mention in Social Media

Undesirable aspects of your business are leaking out on the Internet – and it’s your responsibility to do something about it.

Making the QR Code Work Harder for Your Advertising Dollars

The increasing use of mobile codes signals a shift in advertisers’ belief that today’s mobile handsets can be a conduit to bring the benefits of the “Internet experience” to their target audience.

Blog Optimization in Naver

Three ways to optimize your blog in Naver.