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How to Manage Online Reputation Across Asia

Becoming a trusted brand in Asia is challenging, but not impossible. Here is where you can begin.

The Inconvenient Mention in Social Media

Undesirable aspects of your business are leaking out on the Internet – and it’s your responsibility to do something about it.

Making the QR Code Work Harder for Your Advertising Dollars

The increasing use of mobile codes signals a shift in advertisers’ belief that today’s mobile handsets can be a conduit to bring the benefits of the “Internet experience” to their target audience.

Blog Optimization in Naver

Three ways to optimize your blog in Naver.

Turbo Charging Your Paid Search Campaigns

Learn how to maximize your return of every penny in your marketing budget.

Omnicom Media Group China to Acquire NIM Digital

Omnicom strengthens position in Asia Pacific – a region where it saw its revenue increase 42.5 percent in 2011 over the prior year.

Alexa for Chinese Internet and Chinese Websites

Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help.

Drawing Ideas From Draw Something

What is the draw of Draw Something and what can we marketers learn from it?

If Your Job Sucks, Start Your Own Company

Why you should put your effort and enthusiasm behind a great idea of your own.

Highlights From fMC (Facebook Marketing Conference) in Japan

Facebook has 8 million users in Japan compared to Mixi’s 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers need to know.