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Executing the 2-For-1 Basketball Strategy in Marketing

Whether you’re preparing for your next pitch or campaign, here are three lessons you can learn from the sport.

Field of Dreams

Why marketers need a design strategy.

Mobile Search 2012

Marketers, start your mobile campaign now. Here’s how.

Igniting Movements Around a Social Heartbeat

Social movements have huge implications for brands. Here’s how to get started.

Youku to Acquire Tudou in $1B Deal

Two online video sites in China to merge, expanding reach and reducing expenses.

Digesting Digital Data

Because capturing, processing, and interpreting data costs money, consider these approaches that help marketers maximize data for their businesses.

Social Media Opportunities Under China’s Real Identity Weibo

Here’s how the new policy change will impact marketers.

What’s Next for Social CRM?

Consider incorporating these three opportunities into your brand’s future social CRM roadmap.

WPP Rolls ZAAZ Into Possible Worldwide

ZAAZ founder Shane Atchison named Possible CEO.

Weibo Marketing: What More to Be Done?

Consider these three ways to bring your Weibo marketing in China to the next level.