Go Back to Basics or Continue to Be Irrelevant
In our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications.
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Tag Archive | "Advertising"
Relevance of ‘Frequency’?
Pushkar Sane | December 30, 2010
In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective?
Web Everywhere: What It Means for Brands
Steve Sammartino | September 30, 2010
Next year, all TVs sold will be Web-enabled - 5 million channels.
Google Will Dominate Search in Japan Through Yahoo Deal
September 7, 2010
The partnership will make Google responsible for around 90 percent of search queries conducted in Japan.
IAB Sets Guidelines for Ad Networks and Exchanges
September 3, 2010
The Interactive Advertising Bureau announced guidelines on Thursday designed to standardize the information that ad networks and exchanges provide to advertisers and agencies.
25 Digital Media Questions Marketers Need to Answer
September 2, 2010
While dead tree media continues to die, the granddaddies of digital media, like AOL and Yahoo, are reinventing themselves to meet the challenges posed by the expanded reach and use of social media.
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Pushkar Sane | October 9, 2012
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