Integrated Marketing Analytics Is Possible
Consider these three challenges when measuring performance of an integrated marketing campaign.
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Tag Archive | "Analytics"
3 Measurement Resolutions to Embrace in 2013
Vinoaj Vijeyakumaar | January 22, 2013
To start 2013 on the right foot, here are three things I recommend you do today.
A Framework for Implementing Web Analytics
Charlie Wang | December 6, 2012
Consider these six factors when implementing web analytics in your organization.
Web Analytics: JavaScript vs. Web Log
Gordon Choi | July 13, 2012
Which analytic tools are you using for your website?
5 Things Asian Companies Should Do When Targeting the U.S. Market
Motoko Hunt | May 14, 2012
These tips will show you how to successfully launch your site in the American market.
An Interview With Google’s Avinash Kaushik
Eddie Choi | April 10, 2012
A discussion with Google's digital marketing evangelist on the state of web analytics in China today.
Putting the Efficiency Into Your Success Metrics
Motoko Hunt | March 21, 2012
One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks.
Get Educated in SEO
September 3, 2010
This week, I received an inquiry from a start-up company that wanted to engage in SEO (define).
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Eddie Choi | January 23, 2013
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