How to Stress Test Your Social Media Contest Ideas
Consider these factors before launching your social media contest.
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Tag Archive | "best practices"
SES Singapore 2011 Coverage #SESSG
Adaline Lau | November 28, 2011
Digital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising.
Social Media Marketing – The Japanese Way
September 8, 2010
A look at the major social media players in Japan and the country's role in social media marketing.
The Four Pillars of Building Instant Trust Online
September 4, 2010
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center. We crave trust. Without it, we would be consigned to a world where we [...]
Tips for Talking to Your Boss About Social Media
September 3, 2010
Back in the early digital days we often fielded panicked calls from in-house marketing personnel
Social Media + Search Marketing + Online Media = Success
September 3, 2010
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media.
SEO + PPC: Spring Clean Your Strategy
September 3, 2010
This month, I'd like to introduce the idea of SEO+ - by which I mean SEO plus another discipline - the types of synergies that are not only logical, but now critical to success.
No One Cares About Your Products
September 3, 2010
No one cares about your products - that was the message that really hit me at Incisive Media's SES NY two weeks ago.
6 Reasons Why Retailers Must Adopt Mobile Marketing
September 2, 2010
In the columns, "Digitalization of Retail," and "Digitalization of Grocery Shopping," I touched on some ways that mobile is changing shopping behavior.
(Post) Modern Marketing Myths: Busted
September 2, 2010
I've been speaking at a lot of conferences lately, and the most interesting part of the whole experience is the Q&A.
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