Branded Apps – Looking Beyond the iPhone
Brands need to care about Android, BlackBerry, and, yes, Nokia.
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Tag Archive | "Blackberry"
Moving Ahead With Smartphone Marketing in 2011
Darren Yan | January 7, 2011
The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong, and Tawian. This trend is now augmented by the rising number of Android devices that [...]
Harnessing the E-mail Marketing Power of the iPad
Stephen Hay | November 22, 2010
Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for e-mail marketing on these devices.
How Businesses Should Respond to the Converging Social Mobile Network
Darren Yan | November 19, 2010
As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels.
Implementing Click-to-Call in a Digital Campaign
Darren Yan | October 22, 2010
While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience.
Mobile Marketing: From Concept to Practice
Joshua Maa | October 8, 2010
Are you still using conventional media planning methods to manage new digital media?
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