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Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong

Yahoo Hong Kong emerges as one beneficiary of the largesse.

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Global brands such as Starbucks, McDonald's, Burberry, and Galaxy Macau team up with the check-in service.

5 Instagram Tactics For Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same.

Digital Luxury in China: Case Studies Show It’s Not too Late to Start!

Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how.

Building Social Currency: 3 Things You Need to Know

To create a campaign that will go viral, you’ll need social currency – consider this framework.