How to Develop a Multilingual Content Marketing Strategy
Coca-Cola is a good example of adapting a global brand for a country-specific audience.
Coca-Cola is a good example of adapting a global brand for a country-specific audience.
Stephen Hay | August 20, 2012
Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms.
Vincent Teo | May 29, 2012
Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how.
March 1, 2012
Coca-Cola, Walmart, Hyundai, and others are launch partners.
Vincent Teo | February 6, 2012
Instead of diving straight into digital executions, let's examine the bigger picture for this year.
Adaline Lau | September 7, 2011
Tom Bedecarré scouts out Tokyo, Sydney, and Singapore for the independent digital agency's possible expansion.
Adaline Lau | August 22, 2011
At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree.
Joshua Maa | June 17, 2011
Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results.
Vincent Teo | June 1, 2011
Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer?
September 7, 2010
Will Dr Pepper can its social media agency over '1 cup'?
Christian Arno | March 27, 2013
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