ComScore on Analytics Trends in 2013 [Video]
India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.
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Tag Archive | "comScore"
In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Adaline Lau | August 23, 2012
Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats.
Studies: Facebook Shows Big Gains in Malaysia, Singapore
Adaline Lau | October 18, 2011
Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too.
China Online Travel Sector Presents Opportunities for Airlines and Hotels
Michael Zung | August 25, 2011
With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales?
Digital Trends in Asia: 3 ‘Mashups’ on the 2011 ADMA Yearbook
Michael Zung | July 20, 2011
Ad spending, top 10 sites, and ecommerce trends.
Reframing Digital Metrics to Increase Confidence as a Brand Building Medium
Kate Clough | July 7, 2011
Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success.
The Impact of Display on Search
June 1, 2011
Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet.
Topline Findings: The Interplay of Search and Social
Andy Radovic | May 3, 2011
Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both.
If Yahoo Exits Japan, How Will it Impact Search Marketers?
Adaline Lau | March 25, 2011
Assessing whether business will go on as usual for marketers and users.
The Relationship Between Awareness and Banner Impressions
Matt Harty | January 25, 2011
Tourism Fiji's case study showed banner ad effectiveness on brand awareness.
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Adaline Lau | January 11, 2013
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