SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement
Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery.
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Tag Archive | "Conversion"
Approaches to Information Architecture and Digital Campaigns
Adrian Lee | May 17, 2012
Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints.
Metrics to Optimise Mobile Campaigns
Darren Yan | June 15, 2011
While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns.
Impact of Tactical Promotions on Search
Hari Shankar | December 16, 2010
These are the factors you need to consider to drive conversion for your tactical promotions during the festive season.
Segmenting Your Data to Drive Conversion
Madhu Malkani | November 9, 2010
Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways.
The Four Pillars of Building Instant Trust Online
September 4, 2010
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center. We crave trust. Without it, we would be consigned to a world where we [...]
Tips for Talking to Your Boss About Social Media
September 3, 2010
Back in the early digital days we often fielded panicked calls from in-house marketing personnel
Conversion Optimization 101
September 2, 2010
Conversion rate optimization (CRO) is the process of fine tuning your site so that you increase the amount of leads and/or sales on your website while reducing your bounce rate.
How Your Graphic Designer Is Killing Your Conversion Rate
September 1, 2010
Some Web sites sacrifice conversions in the name of "coolness." Is yours one of them?
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