CPM vs. CPA! The Debate Will Never Die
Consider these factors when buying online media for branding or conversion.
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Tag Archive | "CPM"
How to Wage Successful Performance-Based Pricing Pilots
Kate Clough | August 24, 2011
Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia.
The Search for the ‘Golden Digital Metric’
Mandeep Grover | February 2, 2011
Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team.
Why China’s Ad Networks Are Different From the West
Eddie Choi | January 25, 2011
CPM-based ads do not work in China, and here's why.
My Social Platform Has More Followers Than You. So What?
Vincent Teo | January 18, 2011
How do businesses demonstrate value in social media? Here are some ways.
Pay Content and Publishers: Not Your Same Old Arithmetic
Ross Settles | November 1, 2010
The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid content offering.
How to Create Value From an Online Traffic Surge
Ross Settles | September 24, 2010
A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens?
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