Playing Around With the Customer Relationship
What does gamification mean for customer relationships?
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Tag Archive | "CRM"
Luxury Brands and Dead Puppies
Stephen Hay | November 7, 2012
Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance.
Dissecting the Social Media ‘Like’
Brandon Cheung | May 24, 2012
Why do people like things to begin with? Consider this framework for your marketing strategy.
LBS Opportunities for Casino Marketers in Macau
Chris Wieners | March 30, 2012
Optimize your CRM campaign with these location-based tactics.
2012: The Rise of Social Business in Asia?
Jon Hoel | March 26, 2012
How marketers can help play a lead role in preparing an organization for social business.
Making Your CRM Program More Social
Stephen Hay | March 19, 2012
Consider these five ways to integrate social into your corporate CRM strategy.
What’s Next for Social CRM?
Andy Chang | March 8, 2012
Consider incorporating these three opportunities into your brand's future social CRM roadmap.
Prepare for More Social Loyalty Platforms in 2012 [Video]
Adrian Lee | January 3, 2012
Count on mobile to gain momentum, particularly in emerging markets.
CRM and Digital Convergence: Trends for 2012
Stephen Hay | December 23, 2011
The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012.
The Case for Dropping ‘Social’
December 9, 2011
In marketing, your ability to interrupt has been replaced by your opportunity to participate.
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Stephen Hay | February 4, 2013
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